Pour
This one. Not that one.
Privacy Policy
Pour is a wine recommendation tool. This policy explains how we handle your data.
What we collect
When you use Pour, your dish and any wine list images are sent to our AI provider to generate a recommendation. These are not stored by Pour after your session ends.
If you choose to provide your email address, we collect and store it along with your wine recommendation and dish. This is entirely optional.
How we use your email
If you provide your email address, we will use it to send you your wine recommendation and occasional wine tips and offers from Pour and selected partners. Your email may be shared with third parties for marketing purposes where you have given explicit consent at the point of collection.
You can unsubscribe at any time using the link in any email we send you.
Analytics
Pour uses Google Analytics to understand how the site is used. This may set cookies on your device. You can opt out at Google's opt-out page.
Affiliate links
Pour includes affiliate links to wine retailers. If you purchase through these links, Pour may earn a commission at no extra cost to you.
Your rights
Under UK GDPR you have the right to access, correct, or delete any personal data we hold about you. To exercise these rights, contact us via askpour.com.
Last updated: May 2026
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